We utilised existing
systems, processes, tools and skills from all of the
businesses as well as external stimulus to create a
'world class' way of selling.
Stretch
learning were, and still are, an invaluable component of
embedding DWBB with Customers. Ensuring that DWBB with
Customers became part of the everyday thinking and
application of our 6000 world wide sales force required
knowledge to be shared, understood and applied across
the world.
The Stretch learning
principles when applied consistently and without
compromise have proved to be one of the core reasons why
DWBB with Customers as propelled the customer to the
centre of our thinking within the world's leading
beverage alcohol company today.
Peter
Brook Director of DWWB with Customers Diageo
